Pomegranates are very popular in our house. I get them every year for my sister at Christmas time. I recently learned there is a new liqueur made from pomegranates, called PAPA Liqueur. I can’t wait to try it out. While I am waiting for a sample to arrive I thought I would tell you about a great opportunity for amateur mixologists. Check it out:
PAMA, the original pomegranate liqueur, will begin accepting submissions to find a cocktail enthusiast who knows how to create a killer cocktail that is perfectly balanced, elegantly presented and definitely delicious. The winner will receive a trip for two to the Food & Wine Classic in Aspen in June 2012 with $2,000 spending money and the opportunity for their recipe to be presented in front of thousands of attendees at the Grand Tasting Tent. Their recipe will also be featured on PAMA’s website.
The contest, which runs until February 29, 11:59PM EST, asks the public to submit a recipe and photo of their original drink creation, which will be judged based on the following criteria:
Originality/creativity
Unique use of PAMA
Ingredient combination
Appropriateness of the cocktail name
The top 25 entries, as determined by the PAMA judging panel, will be posted to PAMA’s website and Facebook page for visitors to vote on their favorite entry. Finalists can share their recipe with friends and family in order to gain votes. The top 10 highest-voted entries will then be judged by an esteemed panel of cocktail professionals who will create and taste each recipe. The panel includes Kate Krader (Food & Wine), Darryl Robinson (The Cooking Channel’s “Drink Up!”) and Eben Freeman (master mixologist and PAMA spokesperson).
“PAMA’s versatility allows it to mix well with all base spirits, transforming ordinary drinks into ones that are brighter with a sweet-tart flavor,” says Reid Hafer, senior brand manager for PAMA. “We are looking for someone who can explore the endless PAMAbilities.”
Four runners-up will receive a one-year subscription to Food & Wine magazine and a PAMA gift bag. For a full list of rules and to enter, go to www.PAMALiqueur.com/HomeBarStar.
About PAMA Liqueur
Produced by Heaven Hill Distilleries, this ruby-red pomegranate liqueur serves as a versatile cocktail ingredient that mixes with whiskey, rum and brandy equally well as it mixes with vodka, gin and tequila. Providing a delicately balanced sweet-tart flavor, PAMA brightens cocktails and elevates them from the everyday to modern classics.
I don’t know about you but this sounds like a ton of fun. I am waiting for a sample to try out and I will certainly be mixing up some fun concoctions to try. If I hit on a good one, I will be entering. A trip to Aspen, great food and $2000 spending cash just sounds too good to pass up. Will you join me?
Ooohhh… I’d love to try that! I LOVE pomegranates! Thanks for the heads up, and enjoy your bottle!
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